No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give ...

AdCP’s creation is a testament to the fundamental changes AI is driving across all sectors of the advertising industry. While many investments in AI have been in data analysis and campaign ...

The channel is moving towards a more collaborative way of working, explains Blackshaw. For years, programmatic advertising has prioritized scale and automation: plug audiences into a DSP, activate ...

As we head towards 2026, Videoheroes gathered some industry experts to offer their thoughts on what the next 12 months holds for programmatic... What will define the next era of media buying? The ...

Aceex, a programmatic advertising company focused on delivering high-quality supply and transparent infrastructure, announces the start of its collaboration with Media.net. This step marks an ...