Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...

Churn gets a lot of bad press. Yes, it is complex and confusing, but as a metric, it is helpful. In the early stages of building a company, churn gives you quick feedback, which other metrics seldom ...

Churn is often reported as a number, a percentage or a dashboard metric reviewed at the end of the month. But in a subscription business, churn is not just a customer metric. It is a delayed revenue ...